tag:blogger.com,1999:blog-40363465727591146532024-03-13T07:58:20.752-07:00清寒創業25:01 DESIGN T-SHIRT創辦人,國中學歷家境清寒創業分享,資金招募到行銷營運大公開。陳郁翔http://www.blogger.com/profile/05968858873927132235noreply@blogger.comBlogger67125tag:blogger.com,1999:blog-4036346572759114653.post-43784297638540322312020-04-01T21:03:00.000-07:002015-10-23T06:57:05.569-07:00網站導覽<div class="separator" style="clear: both; text-align: center;">
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<b>發文日期選2030年是為了讓文章至頂,請見諒。</b></div>
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<b>以下連結為創業分享</b></div>
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<b>以下連結為作者自創品牌</b></div>
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<b>以下連結為清寒創業粉絲團</b></div>
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<b>聯絡方式</b></div>
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<span style="color: #999999;">tasuki5279@gmail.com</span></div>
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陳郁翔http://www.blogger.com/profile/05968858873927132235noreply@blogger.com0tag:blogger.com,1999:blog-4036346572759114653.post-57016140928336891832015-10-24T05:59:00.000-07:002015-10-24T07:09:23.193-07:00成衣圈的衰敗與榮光,產業轉型的金錢遊戲!<div class="separator" style="clear: both; text-align: center;">
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2015年世界百大企業排名,H&M以第二十一名拿下成衣業最頂端的代表品牌,ZARA則在第三十名,這兩個品牌相信很多朋友都不陌生,近兩年大規模的展店於台灣,不論新聞媒體或是網路社群都是流行服飾的熱門話題,甚至韓國自創品牌也跟進加入台灣市場,看重的當然是台灣的消費力,就是大家口中『台灣沒市場』的那個台灣市場,我常常很疑惑,台灣品牌拚了命外移,國外品牌拚了命進來,到底台灣值得經營還是乾脆放棄?</div>
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<strong style="background-color: white; font-family: Arial, Helvetica, 微軟正黑體, 'Microsoft JhengHei', sans-serif; font-size: 24px;">十五年的變幻莫測:</strong></div>
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身為安室奈美惠還有GLOBE的鐵粉,早在十五年前我還在就讀國中就是西門町哈日屁孩,當時最流行的就是一間間的二手店跟裏元宿古著,街上到處可見女生的格子短裙還有超厚重泡泡襪,西門町新宿大樓隨便一筆客單價都是萬起跳。</div>
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十年前網購平台開始盛行,韓國服飾被大舉關注,日韓二字就是賣錢的保證,YAHOO拍賣女裝東京著衣,男裝有鎖螺絲,IMAGINE各自為山。</div>
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陳冠希最紅時期『潮流』二字衝擊成衣流行市場,APE,X-LARGE,STAGE,OUTERSPACE,STAYREAL,都是當時活耀度非常高的實體品牌,每本流行雜誌都要用潮流的方向去做報導,一件T-SHIRT上千甚至上萬都大有人消費。</div>
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接著平價成衣品牌官方網站崛起,LATIV拔得頭籌成為成衣官網的霸主,PAZZO更是時代經典,東京著衣和CACO開始從網路佈局到實體商店。</div>
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但自從淘寶和UNIQLO大舉入侵台灣開始,各種削價,價格戰就淪為必須小心使用的毒果實,當時紅極一時的西門二手店留下多少?ZARA搶走台北東區多少成衣消費力,每個人都把電商當作口號喊,但YAHOO拍賣多少店家黯然退場。</div>
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文創開始成為一個新的入口,有創意的年輕人帶著理想對抗世界洪流,恭喜文創商品平台PINKOI拿到九百萬美金的投資,其他企業也想賺文創錢卻又不肯跟年輕人好好合作,不做改變又狂刪預算那要怎麼創新?投入中國市場又紛紛吃悶虧,H&M今年正式入駐台灣狠踩本土成衣企業,一些老成衣跳腳直呼生意難做。</div>
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<strong style="background-color: white; font-family: Arial, Helvetica, 微軟正黑體, 'Microsoft JhengHei', sans-serif; font-size: 24px;">砸的錢不夠還是創意不夠:</strong></div>
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『台灣沒人才』,這是我在創業過程最肚爛的一句話,常常在新聞媒體看到各個大企業把台灣年輕人數落的一無是處,講的好像台灣年輕人的創意都是垃圾一樣,幹,最沒競爭力就是你們這些企業拉,不想吐槽,請問台灣的大企業有多少人拿錢出來栽培新生代?全部都想便宜行事,用少少的錢就想創造大利潤,甲賽拉,以前觀眾選擇少還能呼攏過去,現在資訊流通這麼迅速,國外成衣都已經帶著品牌價值扎根台灣,人家廣告,拍照,店面裝潢全部到位,你還在用一天起千塊給攝影師找個便宜小模拍形象照,是要跟人家拚什麼?一個設計職位只肯給兩萬八叫人家做牛做馬,最後把人逼退再來說人家爛草莓,難怪年輕人紛紛自己創業。</div>
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台灣現在全部的文創市集,每個老闆各有想法,每個攤位百花齊放,請問企業是幫了多少?我不誇張說一句,台灣文創現在能做起來靠的都是年輕人自立自強,就算沒資金,攤位佈置,網站拍照,都是每個創業青年獨當一面做起來的,在創意市集的營收光一個周末也有個三萬,足夠養的活自己還有手上的產品,成效這麼好,誰還肯回頭被企業壓榨?</div>
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現實風向已經在改變,北連中胡,阿不是,是年輕人各自有夢想,但不見得願意跟財團合作,寧願自己吃苦也不願意被財團左右,所以台灣不是沒錢,也不是沒創意,是少數企業肯拿錢出來支持創意,尊重年輕人的想法,並勇敢的讓新生代引領公司,不然就是砸了錢給老臣帶著過時的想法亂搞,這三年勝利者都是完全的相信年輕團隊操作的企業,甚至是政治選戰,誰掌握年輕的風向與想法,誰就多一個出頭的機會。</div>
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<strong style="background-color: white; font-family: Arial, Helvetica, 微軟正黑體, 'Microsoft JhengHei', sans-serif; font-size: 24px;">團結真的是力量:</strong></div>
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小弟的自創品牌25:01最近在華山有個展覽概念店,我不是什麼大財團,今天能進到華山,背後真的付出了很多努力,而在籌備展覽的時候,我找了很多相關領域的人一同加入,不論成衣飾品包包,或是插畫音樂創作,我就是希望華山這個舞台不能只有我獨享,因該藉此讓更多新生代創意被更多人看見,很幸運地還得到華山董事長親臨現場關注,並全力支持這次的活動,奧茲藝術也投入更多資金讓這個展覽裝潢升級變得更吸引人潮,真的很感恩。</div>
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辦展不便宜,老實說對於我們品牌是有點吃力,但華山是我們所有創作人的夢想殿堂,所以咬著牙都要做這檔,我有沒有想過找贊助?當然有,我不斷地遊說台灣成衣要團結,如果要力拼外來品牌,我們本土品牌就應該聯名做一場超級大活動,由知名的本土品牌們領軍,帶領新生代一同執行,把人潮跟消費力導回本土品牌身上,可惜這計畫沒被支持。</div>
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但很窩心的很多新生代跟我合作,也讓他們賺了一些錢,但我知道這樣是不夠的,我們還要再盡更多的力量才能讓消費者對本土品牌給予更多的信心。</div>
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也歡迎各位讀者能來華山看我們的品牌展,不收門票,我們真的是希望更多台灣的創作能被更多人看見,這裡外國觀光客多,都覺得台灣創作有趣,並且拍照上傳到他們推特,讓更多外國朋友認識台灣插畫,我很是欣慰,這就是辦展的目的,只要有人肯定這些創作,我這個牙沒有白咬,也希望如果你是成衣圈的企業,能找我一起辦活動,本土品牌要團結,才不會被外來的品牌吞沒,成衣品牌只顧電商思維已經是不夠的,現在一定要虛實整合,用實體精心打造意象,用網路快速傳遞成果,成衣品牌是非常需要給觀眾虛榮感,這樣觀眾才願意繼續崇拜和追隨,如何讓外來品牌在台灣不要稱霸太久,或許,本土品牌可以大家坐下來好好聊聊,如何帶給觀眾一個新的感受力,搶回市場關注度。</div>
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<a href="http://2.bp.blogspot.com/-_BPyRjwT5vc/Vit-8Q7dxaI/AAAAAAAABiw/U-Eyf9gI05M/s1600/1200.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="147" src="http://2.bp.blogspot.com/-_BPyRjwT5vc/Vit-8Q7dxaI/AAAAAAAABiw/U-Eyf9gI05M/s400/1200.jpg" width="400" /></a></div>
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<span style="font-size: 24px;"><strong>愛,才是最大的武器:</strong></span></div>
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<span style="line-height: 1.5;">25:01 DESGIN T-SHIRT長年以來投入的事情,就是將插畫作品製作成T-SHIRT,傳遞創作者的理念,再將營收再投入社會運動,弱勢議題,還有支援樂團,導演讓他們製作原生作品,所以我們進一步了解到,插畫背後醞藏的力量是多麼強大,能夠觸及多人的夢想,還有傳遞溫暖和良善,改變社會,讓世界更美好。</span></div>
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<b><span style="font-size: 24px;">時間地點</span></b><b><span style="font-size: 24px;">:</span></b></div>
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2015/10/09 ~ 2016/01/03 </div>
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12:00 ~ 21:00</div>
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華山文創園區中四館蒸餾室</div>
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<span style="font-size: 24px;"></span><strong><span style="font-size: 24px;">主視覺設計:</span></strong></div>
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『LOVE WINS』<br />
由黃色書刊親自操刀的主視覺海報『愛,才是最大的武器』,對25:01來說,每次觸及社會議題,都像是進行一場<span style="line-height: 1.5;">革命,我們將青年創作當作是子彈,發射到每個人的思想,讓更多人參與議題,最後讓我們得到共鳴,支撐我們繼續向前,這真正的力量來源,就是每個人心中的愛,憐憫弱勢的愛,希望社會更美好的愛,珍惜台灣這片土地的愛。</span></div>
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25:01華山插畫展覽,看我們如何運用這一幅幅思想創作,開響成功的一槍。</div>
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陳郁翔http://www.blogger.com/profile/05968858873927132235noreply@blogger.com0100台灣台北市中正區八德路一段1號25.0441303 121.52939949999995-0.47790420000000111 80.220805499999955 50.566164799999996 162.83799349999995tag:blogger.com,1999:blog-4036346572759114653.post-47327171580019307092015-10-15T05:59:00.001-07:002015-10-15T05:59:07.011-07:00104徵才 VS PTT JOB版<span style="font-size: x-small;">104本就是人力銀行的老品牌,但PTT JOB版的觀看量也不容小覷,兩種我都使用過的情況下,且聽我分享心得:</span><br />
<span style="color: #999999; font-size: x-small;"><br /></span>
<span style="color: #0b5394; font-size: x-small;"><b>1. 成本(以下價格為2015年6月的報價)</b></span><br />
<span style="font-size: x-small;"><b><br /></b></span>
<span style="color: #999999; font-size: x-small;">104</span><br />
<span style="color: #999999; font-size: x-small;">刊登七天費用是2800元</span><br />
<span style="color: #999999; font-size: x-small;">購買焦點職缺每天850元</span><br />
<span style="color: #999999; font-size: x-small;">購買精選工作每天750元</span><br />
<span style="color: #999999; font-size: x-small;"><br /></span>
<span style="color: #999999; font-size: x-small;">PTT</span><br />
<span style="color: #999999; font-size: x-small;">刊登免費</span><br />
<span style="color: #999999; font-size: x-small;"><br /></span>
<span style="color: #999999; font-size: x-small;"><br /></span>
<span style="color: #0b5394; font-size: x-small;"><b>2. 流量</b></span><br />
<span style="color: #999999; font-size: x-small;"><br /></span>
<span style="color: #999999; font-size: x-small;">104</span><br />
<span style="color: #999999; font-size: x-small;">平時幾乎沒人應徵</span><br />
<span style="color: #999999; font-size: x-small;">遇到購買的職缺廣告播送日就有人投遞履歷</span><br />
<span style="color: #999999; font-size: x-small;">每一個廣告效果可以一天帶來6~8筆左右</span><br />
<span style="color: #999999; font-size: x-small;"><br /></span>
<span style="color: #999999; font-size: x-small;">PTT</span><br />
<span style="color: #999999; font-size: x-small;">剛PO的那三天為收信高峰</span><br />
<span style="color: #999999; font-size: x-small;">平均每天都有15封信</span><br />
<span style="color: #999999; font-size: x-small;"><br /></span>
<span style="color: #0b5394; font-size: x-small;"><b>3. 效果</b></span><br />
<span style="color: #999999; font-size: x-small;"><br /></span>
<span style="color: #999999; font-size: x-small;">104</span><br />
<span style="color: #999999; font-size: x-small;">收到的履歷一定是制式的</span><br />
<span style="color: #999999; font-size: x-small;">而且不知道為什麼</span><br />
<span style="color: #999999; font-size: x-small;">比較多應徵者的自我介紹著墨在個性和興趣</span><br />
<span style="color: #999999; font-size: x-small;">但其實我比較想知道的是工作強項</span><br />
<span style="color: #999999; font-size: x-small;">跟過往操刀過的大案件</span><br />
<span style="color: #999999; font-size: x-small;"><br /></span>
<span style="color: #999999; font-size: x-small;">PTT</span><br />
<span style="color: #999999; font-size: x-small;">也還是會有使用104履歷的</span><br />
<span style="color: #999999; font-size: x-small;">但會特別針對應徵職為加強說明一下經驗</span><br />
<span style="color: #999999; font-size: x-small;">感覺比較人性</span><br />
<span style="color: #999999; font-size: x-small;">也感覺比較認真在推薦自己</span><br />
<span style="color: #999999; font-size: x-small;">收到的作品也比較齊全</span><br />
<span style="color: #999999; font-size: x-small;">不論是連結或附件</span><br />
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<span style="color: #0b5394; font-size: x-small;"><b style="background-color: white;">4. 建議</b></span><br />
<br />
<span style="color: #999999; font-size: x-small;">我覺得104是比較像是大企業長期徵才在用的</span><br />
<span style="color: #999999; font-size: x-small;">PTT可以短時間火速找到職缺遞補</span><br />
<span style="color: #999999; font-size: x-small;"><br /></span>
<span style="color: #999999; font-size: x-small;">但我相信不論使用哪一個平台</span><br />
<span style="color: #999999; font-size: x-small;">能不能遇到高手都是緣份</span><br />
<span style="color: #999999; font-size: x-small;">就算條件開的高</span><br />
<span style="color: #999999; font-size: x-small;">也要高手剛好看到阿</span><br />
<span style="color: #999999; font-size: x-small;"><br /></span>
<span style="color: #999999; font-size: x-small;">還有多看過往作品</span><br />
<span style="color: #999999; font-size: x-small;">可以幫助了解求職者的能力</span><br />
<span style="color: #999999; font-size: x-small;">譬如應徵企劃類型就請他附上過往做過案子的企畫書</span><br />
<span style="color: #999999; font-size: x-small;">設計類型當然就是作品</span><br />
<span style="font-size: x-small;"><br /></span>
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<br />陳郁翔http://www.blogger.com/profile/05968858873927132235noreply@blogger.com0tag:blogger.com,1999:blog-4036346572759114653.post-3326479102534034472015-06-28T03:29:00.003-07:002015-06-28T03:29:58.679-07:002015/6/13 - 交通大學<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-0SP_WA_lUgw/VY_MOLY0yRI/AAAAAAAABe8/VVPdgrxG2MY/s1600/_DSC3240.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="179" src="http://3.bp.blogspot.com/-0SP_WA_lUgw/VY_MOLY0yRI/AAAAAAAABe8/VVPdgrxG2MY/s320/_DSC3240.JPG" width="320" /></a></div>
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<span style="font-size: x-small;"><b>演講內容:</b></span></div>
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<span style="color: #666666; font-size: x-small;">如何用更有創意的方法去規劃未來的人生。</span></div>
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<span style="font-size: x-small;"><b>時間地點:</b></span></div>
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<span style="color: #666666; font-size: x-small;">2015/6/18 13:00</span></div>
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<span style="color: #666666; font-size: x-small;">交通大學圖書館地下室</span></div>
<br />陳郁翔http://www.blogger.com/profile/05968858873927132235noreply@blogger.com0tag:blogger.com,1999:blog-4036346572759114653.post-10268137071033024862015-06-28T03:25:00.003-07:002015-06-28T03:25:35.860-07:002015/7/5 - AIESEC青年影響力論壇 @ 台大體育館<div style="text-align: center;">
<b><span style="font-size: x-small;">第八屆 AIESEC 青年影響力論壇 </span></b></div>
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<b><span style="font-size: x-small;">Youth Thing, Youth Think </span></b></div>
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<a href="http://4.bp.blogspot.com/-ofsv3uqcp8I/VY_K0LbjWYI/AAAAAAAABew/RMQyhi8v88M/s1600/%25E8%259E%25A2%25E5%25B9%2595%25E6%2588%25AA%25E5%259C%2596%2B2015-06-28%2B18.10.39.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="151" src="http://4.bp.blogspot.com/-ofsv3uqcp8I/VY_K0LbjWYI/AAAAAAAABew/RMQyhi8v88M/s320/%25E8%259E%25A2%25E5%25B9%2595%25E6%2588%25AA%25E5%259C%2596%2B2015-06-28%2B18.10.39.png" width="320" /></a></div>
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<span style="font-size: x-small;"><b>活動內容:</b></span></div>
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<span style="color: #666666; font-size: x-small;">我們深深地相信每位青年,都具有潛力開創自己夢想中的道路、積極實踐的創業家精神
我們也相信,正年輕的、還年輕的我們,可以燃燒自己,讓台灣社會及世界變得更美好!
因為我們相信,每個人,都是自己人生的創業家!
青年創造 無限想像。</span></div>
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<span style="font-size: x-small;"><b>陳郁翔演講時間:</b></span></div>
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<span style="color: #666666; font-size: x-small;">7/5 19:30</span></div>
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<span style="color: #666666; font-size: x-small;">台大體育館</span></div>
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<span style="color: #666666; font-size: x-small;">當天的晚宴分享部分</span></div>
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陳郁翔http://www.blogger.com/profile/05968858873927132235noreply@blogger.com0tag:blogger.com,1999:blog-4036346572759114653.post-78805111470310265352015-06-06T04:59:00.001-07:002015-06-06T04:59:03.901-07:00電子發票申請全紀錄<div class="MsoNormal">
<span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">這次開店,一開始就打算好要使用電子發票,因為我真的寫手開發票寫到賭爛,為了不讓以後的小妹可憐寫發票,所以我請會計登記新公司的時候就順便申請使用電子發票。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">超級推薦幫我們處理公司申請跟帳務的會計公司:</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">中央會計記帳士</span><span lang="EN-US">http://www.zya.tw/<o:p></o:p></span></span></div>
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<span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">收費透明,網站有價目表,而且是按照營業額分收費層級,很合理。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">申請電子發票,會計事務所會有自己配合的廠商,但也可以自己尋找,重點在於一定要先找好廠商,因為各家廠商有自己的後台上傳發票字軌,所以我直接選最不可能倒閉的中華電信。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">以下為流程:</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span style="color: #999999; font-size: x-small;"><span lang="EN-US">1.<span style="font-stretch: normal;">
</span></span><!--[endif]--><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">先去中華電子電子發票網站尋找服務專員</span><span lang="EN-US"><a href="http://cht.einvoice.hinet.net/">http://cht.einvoice.hinet.net/</a><o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span style="color: #999999; font-size: x-small;"><span lang="EN-US">2.<span style="font-stretch: normal;">
</span></span><!--[endif]--><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">選定機種,我選最便宜的兩萬元方案,差別在沒有小主機沒有</span><span lang="EN-US">POST</span><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">系統。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span style="color: #999999; font-size: x-small;"><span lang="EN-US">3.<span style="font-stretch: normal;">
</span></span><!--[endif]--><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">把中華電信窗口聯絡方式給會計事務所,讓他們互相跑流程。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span style="color: #999999; font-size: x-small;"><span lang="EN-US">4.<span style="font-stretch: normal;">
</span></span><!--[endif]--><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">財政部核准後約中華電信來店裡裝機。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span style="color: #999999; font-size: x-small;"><span lang="EN-US">5.<span style="font-stretch: normal;">
</span></span><!--[endif]--><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">把中華電信電子發票後台帳號密碼給會計師事務所。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span style="color: #999999; font-size: x-small;"><span lang="EN-US">6.<span style="font-stretch: normal;">
</span></span><!--[endif]--><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">若你跟我一樣懶,請把機台設定為結帳流程最簡易的方式。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><span style="color: #999999; font-size: x-small;">沒什麼要注意的地方,因為真的很方便,我最後設定為直接輸入金額再按現金發票就出來了,然後遇到開錯或作廢也只需要條碼機逼逼一下就好,超迅速的,而且發票頂部都有自己的店名,很時髦,建議還在用傳統手開或二聯發票的朋友可以去換一換,畢竟可以從電腦看到每張發票的單據很方便。</span></span><span lang="EN-US"><o:p></o:p></span></div>
陳郁翔http://www.blogger.com/profile/05968858873927132235noreply@blogger.com0tag:blogger.com,1999:blog-4036346572759114653.post-74393877061465757792015-06-06T02:22:00.003-07:002015-06-06T02:22:31.558-07:00精準行銷<div class="MsoNormal">
<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: 新細明體, serif;">精準行銷</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">對我來說,行銷其實是一種觀眾心理學。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">也就是說,將心比心的來猜測『此時此刻』的觀眾,他們:</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">想聽什麼?</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">想知道什麼?</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">想看見什麼?</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">我特別標記此時此刻,是因為同一套的行銷手法,在不同的時間地點會出現極大的差距。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">每個創業都需要行銷,大部分大紅大紫的企業最後都會經歷:</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">被看見、被記住、被認同、被追隨</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">這四個里程碑,這也是我們行銷所追求的。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">而所謂的精準行銷,其目的則是為了幫助企業能夠在有限的預算內來發揮最大的效應,套句俗話就是少走一些冤枉路。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">精準行銷我認為共分三個層次:</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span lang="EN-US">1.</span><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">曝光於對的時間點</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span lang="EN-US">2.</span><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">鎖定於對的消費群眾</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span lang="EN-US">3.</span><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">投射出最大效果的訊息</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">-時間點-</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">從商的人,最希望的還是國泰民安,因為社會動盪能直接影響商圈業績。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">譬如說洪仲丘跟學運那陣子,『正常』行銷效果都是減分,因為整個社會風氣都處於相當激昂的狀態,對任何商業模式可能都無感。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">有少許企業會立刻應變,將行銷預算轉換為物資送到現場,進而博得觀眾好感。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">如果是不想跟此類議題沾上邊的,至少也會順水推舟的說個天佑台灣,反正兩邊都不會得罪。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">如果沒有特別的事件,那就要抓對應你生意的時間點。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">舉幾個比較明顯的例子來說,三餐前電視會有麥當勞的廣告;或是網路購物最黃金的播送時段是星期一早上,因為大家剛收假,還沒辦法完全進入工作狀態的時候,容易上網東看西看,不小心就在網上順便消費了。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">換句話說,如果我只有一千塊的廣告預算,我必然要從這一星期七天</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">一天24小時當中,選一個對企業有最高影響力的時段,如此才不會浪費這筆預算。所以選定對的時間點投射企業訊息,是為了精準</span><span lang="EN-US">CATCH</span><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">「有效觀看人數」。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">-消費群眾-</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">誰會關心你的企業?</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">誰最有可能掏錢出來?</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">這是身為創業人你第一個必須分析瞭解的。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">有限的預算進行行銷,就好像站在信義街頭,手上只有一百張宣傳單,你是否得判斷出哪些人必須優先拿到這些宣傳單?乍看之下好像非常困難,但是上天賦予了你一個特殊能力,你可以看到每個路人的喜好興趣!那是不是簡單的多了呢?</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">(其實這就是臉書廣告和GOOGLE廣告賦予我們的能力)</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">事實上除了衛生紙或是其他幾種商品以外,沒有誰能說自己是全世界人口的必需品,所以基本群眾分類裡面,男女、年紀,這兩大項要先撈出來。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">接下來你就要去想,這些被撈出來的人裡面,他們可能最關心的是什麼?</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">回到剛剛的問題,譬如我賣新鮮果汁,而我手上只有一百張宣傳單,那我要給誰?</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">先思考,新鮮果汁是便利商店的三倍價格,為何觀眾路人會願意掏錢出來買?</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">可能因為新鮮果汁不含防腐劑</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">可能因為新鮮果汁有維生素價值</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">可能害怕外面的飲料有毒</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">以上雖然只是我們猜想,但是如同我所說的,行銷是觀眾心理學,我們本來就是要猜想他們的內心的思考模式,是什麼原因促成他們消費,而我們又該給予什麼樣的訊息。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">很顯然的,我們認為喜歡喝新鮮水果的人:</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">重視天然</span><span lang="EN-US"> --
TAG(</span><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">標籤</span><span lang="EN-US">)<o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">重視養生</span><span lang="EN-US"> --
TAG<o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">重視食安</span><span lang="EN-US"> --
TAG<o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">再回到手上的一百張宣傳單,你就要發給身上有這三個</span><span lang="EN-US">TAG</span><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">的陌生人,因為他們最有可能會願意掏錢買新鮮果汁。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">而一百張宣傳單轉換成訂單的機率就會比胡亂發更有機會,所以將觀眾分類</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">鎖定族群,是為了精準的拉高廣告效果,用來換取更高的『消費率』。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span lang="EN-US">-</span><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">最大效果的訊息</span><span lang="EN-US">-<o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">我想要先提醒大家一個觀念,行銷手法並沒有所謂的最正確或唯一辦法,唯一的區別就只是效果跟力道大小。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">難道限量就一定能增加買氣嗎?</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">找天王天后代言就一定能跟著成為一線主流嗎?</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">當你已經知道該在何時曝光廣告,曝光給誰看,那麼你就更要多想想,你究竟想要曝光什麼樣的內容?</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">回到老話,觀眾心理學,一樣是新鮮果汁,用餐時間投射廣告,好讓觀眾吃飽飯順手來一杯,投射給重視天然養生食安的上班族,因為他們比較願意掏錢出來買新鮮食材。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">那麼,這樣的人或是消費族群,他們看到什麼樣的字眼,會加速進行這筆消費行為呢?</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">或許像是:『現打鮮果汁-遠離化學殘害物,擁抱天然向健康</span><span lang="EN-US">SAY</span><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">嗨</span><span lang="EN-US">!</span><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">』之類,明確簡單的</span><span lang="EN-US">SLOGAN</span><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">來引發認同感。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">又或是像:</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">現打柳丁汁</span><span lang="EN-US">—</span><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">富含維生素</span><span lang="EN-US">C—</span><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">皮膚美白,恢復萬人迷好氣色。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">現打胡蘿蔔-富含維生素</span><span lang="EN-US">B</span><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">-保護眼睛,減輕加班疲勞感。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">現打香蕉奶-富含極高熱量-增加體能,在多工作也活力滿滿。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">這樣的詳細的產品互動內容,裡面包含了:</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span style="background-color: white; color: #999999; font-size: x-small;"><span lang="EN-US">1.<span style="font-stretch: normal;">
</span></span><!--[endif]--><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">名稱加內容物</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span style="background-color: white; color: #999999; font-size: x-small;"><span lang="EN-US">2.<span style="font-stretch: normal;">
</span></span><!--[endif]--><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">產品的好處</span><span lang="EN-US"><o:p></o:p></span></span></div>
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</span></span><!--[endif]--><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">對觀眾能有什麼幫助</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">這樣類似的文案內容,一次顧及到了三個層面:</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">讓觀眾認識產品,讓觀眾知道產品的功能,並且能夠觀眾感受到產品對自己的好處。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">『飯後時段一小時內健康優惠,每杯果汁現省5元。』</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">最後再下一個促銷,讓觀眾縮短思考距離,迅速的走向消費可能!</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">以上類似這樣的內容,能夠不讓人反感,又簡單明確,是我評估過認為可行的廣告。我會願意砸下預算去播送。所以,精心構思一個最大效果的投射內容,是為了讓消費行為更加『迅速』。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">這也是我認為精準行銷之所以可以節省公司很多預算的原因,這是因為掌握了最多有效觀看『人數』,拉高『消費率』,同時也讓觀眾掏錢的變的『迅速』。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">每個創業人在砸錢做廣告之前,建議都可以先想過一遍,反正錢都要花了,多想一些總不會讓自己吃虧,對吧?</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">至於土豪行銷又是怎麼一回事呢?</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="background-color: white; font-family: 新細明體, serif;"><span style="color: #999999; font-size: x-small;">等我忙完近期的採訪跟演講再來分享~</span></span><span lang="EN-US"><o:p></o:p></span></div>
陳郁翔http://www.blogger.com/profile/05968858873927132235noreply@blogger.com0tag:blogger.com,1999:blog-4036346572759114653.post-32622631072641083672015-04-18T05:36:00.003-07:002015-04-18T05:36:43.442-07:002015/4/16 - 玄奘大學<div style="background-color: white; color: #666666; font-family: Verdana; font-size: 13.1999998092651px; line-height: 18.4799995422363px; margin-left: 20px; margin-right: 20px; padding: 0px; text-align: center;">
<strong style="margin: 0px; padding: 0px;"><span style="font-size: 12px; margin: 0px; padding: 0px;">25:01 Design T-shirt 創辦人陳郁翔清寒創業</span></strong></div>
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<span style="font-size: 12px; margin: 0px; padding: 0px;">時間</span></div>
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<span style="color: grey; margin: 0px; padding: 0px;"><span style="font-size: 12px; margin: 0px; padding: 0px;">2015/4/16 13:00</span></span></div>
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<span style="font-size: 12px; margin: 0px; padding: 0px;">地點</span></div>
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<span style="color: #666666; font-size: xx-small;">圖資大樓二樓</span></div>
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<span style="font-size: 12px; margin: 0px; padding: 0px;">費用</span></div>
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<span style="color: grey; margin: 0px; padding: 0px;"><span style="font-size: 12px; margin: 0px; padding: 0px;">免費旁聽</span></span></div>
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陳郁翔http://www.blogger.com/profile/05968858873927132235noreply@blogger.com0tag:blogger.com,1999:blog-4036346572759114653.post-89076088981239529302015-03-30T10:28:00.003-07:002015-03-30T10:28:35.597-07:0025:01 DEISNG T-SHIRT開店全紀錄<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-RC84AJsG5bw/VRmDcwPowDI/AAAAAAAABXs/S5pT0RyrjT4/s1600/%E9%96%8B%E5%BA%97%E5%85%A8%E7%B4%80%E9%8C%84%E6%8B%B7%E8%B2%9D.jpg" imageanchor="1" style="background-color: white; margin-left: 1em; margin-right: 1em;"><span style="color: #999999; font-size: x-small;"><img border="0" src="http://1.bp.blogspot.com/-RC84AJsG5bw/VRmDcwPowDI/AAAAAAAABXs/S5pT0RyrjT4/s1600/%E9%96%8B%E5%BA%97%E5%85%A8%E7%B4%80%E9%8C%84%E6%8B%B7%E8%B2%9D.jpg" height="254" width="320" /></span></a></div>
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<span style="background-color: white; font-family: 新細明體, serif;"><span style="color: #999999; font-size: x-small;">做品牌很好玩</span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">睡醒還躺在床上就開始用手機回信</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">歡迎您加入我們的自創品牌行列</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">我就選開店一事跟大家分享。</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">第一家實體店面選在西門新宿</span><span lang="EN-US">5</span><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">樓</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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</span><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">月租</span><span lang="EN-US">24800
</span><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">管理費大約</span><span lang="EN-US">4500<o:p></o:p></span></span></span></div>
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<a href="http://4.bp.blogspot.com/-Zq5y-Lkt12U/VRmELNTUDaI/AAAAAAAABYc/sr9-fi42Kyw/s1600/15.jpg" imageanchor="1" style="background-color: white; margin-left: 1em; margin-right: 1em;"><span style="color: #999999; font-size: x-small;"><img border="0" src="http://4.bp.blogspot.com/-Zq5y-Lkt12U/VRmELNTUDaI/AAAAAAAABYc/sr9-fi42Kyw/s1600/15.jpg" height="180" width="320" /></span></a></div>
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<span style="background-color: white;"><span style="font-size: x-small;"><span style="font-family: 新細明體, serif;"><span style="color: blue;">資金招募</span></span><span lang="EN-US" style="color: #999999;"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">這次開店的資金完全來自創業板</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">如同我在『清寒創業』部落格說的</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">把腦袋的計畫轉換成簡報檔</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">讓大家都能夠閱讀跟參與</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">要先能引起關注</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">這次前前後後最起碼見過三十幾個人</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">並非每個人都喜歡</span><span lang="EN-US">25:01</span><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">做出屬於台灣的藝術時裝品牌概念</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">甚至也會遇到有人願意投入大筆資金</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="font-size: x-small;"><span style="font-family: 新細明體, serif;"><span style="color: red;">千萬堅持</span></span><span lang="EN-US"><span style="color: red;">!!</span><span style="color: #999999;"><o:p></o:p></span></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">永遠要記住當初別人支持你</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">莫忘初衷</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">當你把品牌建構到一定程度</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">背後引領許多粉絲關注</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">這就已經不是你一個人的夢想了</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">很高興這次兩位鄉民選擇相信我</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">投入百萬資金</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">我</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">謝謝你們</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="font-size: x-small;"><span style="font-family: 新細明體, serif;"><span style="color: blue;">執行</span></span><span lang="EN-US" style="color: #999999;"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">說自己有絕世好點子</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">若有資金保證賺錢</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">我只想跟這些發文者說</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">『孩子,創意跟執行是兩回事!』</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">執行夢想的過程必然很多風風雨雨</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">就拿我們</span><span lang="EN-US">25:01 DESIGN T-SHIRT</span><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">來說</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">想要的布料叫不到</span><span lang="EN-US">(</span><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">品牌太小</span> <span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">量太少</span><span lang="EN-US">)<o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">拍廣告時當天下雨</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">店面房租已付但遇到過年沒人肯接裝潢</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">這都是問題</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">這三年我明白一件事</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">創意只是一個起點</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">規劃只是一個模擬路徑</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">我們都別妄想逃過世事變化</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="font-size: x-small;"><span style="font-family: 新細明體, serif;"><span style="color: red;">永遠要有</span></span><span lang="EN-US"><span style="color: red;">PLAN B!!!!!!!!!!!!!!!!!</span><span style="color: #999999;"><o:p></o:p></span></span></span></span></div>
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<span style="background-color: white;"><span style="font-size: x-small;"><span style="font-family: 新細明體, serif;"><span style="color: blue;">裝潢</span></span><span lang="EN-US" style="color: #999999;"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">各位一定要善用</span><span lang="EN-US">518</span><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">外包網</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">也太太太太太好用了</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">免費把你的裝潢需求發出去</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">就會有很多公司來跟你接洽</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">請慎選</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">裝潢不是買衣服</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">不能退換貨的</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">這次我總共面試了八間裝潢公司</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">都有約到現場開會</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">其中四間沒有帶作品來跟我開會</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">直接打槍</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">有兩間是我要什麼就給什麼</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">照樣打槍</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">我們都不是裝潢領域的能人者</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">所以我們的藍圖一定有不理想的地方</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">最怕裝潢完工發現問題</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">對方回:『我都照你意思做啊。』</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">靠邀阿</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">不就是這樣才需要專業嗎?</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">我認為一個好的裝潢師</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">不是全部聽案主指揮</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">而是能夠跟案主坐下來討論細節</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">根據經驗給予意見</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">最後雙方達成一個可行的決定</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">我最後選了三林空間設計</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span lang="EN-US" style="background-color: white;"><span style="color: #999999; font-size: x-small;"><a href="http://jazz720.pixnet.net/blog">http://jazz720.pixnet.net/blog</a><o:p></o:p></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">林先生</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">他花很多時間跟我做事前規劃</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">空間模擬還有道具模擬</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">雖然房租一直在燒</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">可是這些過程讓我們移除了很多不必要的道具</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">他也會在每個選擇上給予意見</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">所以有需要店面裝潢的朋友可以找他</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">對了</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">店面裝潢跟居家裝潢是不同概念</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">務必先看過對方作品</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">不要輕易被說服</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">施工的時候</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">請務必天天到場</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">每天一定都有一些小事情可以決定</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">不想後悔就是天天都去</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span lang="EN-US">PS. </span><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">西門新宿只有早上六點到十二點開放裝潢</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="font-size: x-small;"><span style="font-family: 新細明體, serif;"><span style="color: blue;">未來大人物</span></span><span lang="EN-US" style="color: #999999;"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">我永遠相信一件事</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">像我們這種窮苦人家</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">如果有想要的位置</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">一定要靠自己努力去攀爬</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">過程雖然辛苦</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">但鐵定每一步都走的扎扎實實</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">不會輕易倒下</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">父親死後</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">我就立志要成為可以照顧大家的人</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">在這貧富差異越來越大的年代</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">我們離『公平』二字越來越遠</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span lang="EN-US">25:01</span><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">的品牌理念</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">一直都是讓有才華的人有口飯吃</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">不論插畫</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">影像</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">或是音樂</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">我很努力在連結他們</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">希望有天年輕人在追逐外來品牌的同時</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">也能支持我們</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">把台灣的創作概念推向國際</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">並以本土作品為榮</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">謝謝關鍵評論網把我選為未來大人物</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">我會背負這個企業責任</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">運用我的影響力</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white;"><span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">讓這個社會更好</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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陳郁翔http://www.blogger.com/profile/05968858873927132235noreply@blogger.com1tag:blogger.com,1999:blog-4036346572759114653.post-46121671903237066282014-08-04T14:57:00.006-07:002014-08-04T14:58:55.051-07:00險惡思維<div class="MsoNormal">
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<span style="color: #999999; font-size: x-small;"><span style="font-family: 新細明體, serif;">我的確有告訴過大家,當一個老闆事事都要正面,但還是要逼自己往最壞的方向去思考,這並不是負面,而是我們正面的去迎擊各種險惡的可能。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">別過度信賴任何一個人</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">創業初期,可能會有很多人說要幫你,找你聊,但請不要每個人都相信,每個人都期待,我拿自己的經驗來說,曾經有人覺得我品牌的理想很好,認為應該投資我,我們前前後後開過五次會,每次都是在咖啡店,每次都都講得清清楚楚,所以當他說要拿一百萬投資我的時候,我也認為會是愉快的合作,隔天,他不再回我信,不再接我電話,沒有任何理由,人間蒸發!</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">這樣的人,不只一個,讓你花很多時間準備資料,跟他交際,但最後一無所獲,並不是每個投資我的人有義務說到做到,如果聽了營運計畫最後決定不投資,其實也沒關係,正常都會發個信回絕,這是可以接受的,但就怕有些人假借投資名義接近你,雖說不知道他背後的目的,但不管他說有什麼資源,東西拿到手有簽約,這些資源才稱得上是資源,不然都只是空口說白話。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">就拿我朋友的保養品來說,對方說有原料配方可以提供,我們來回開會總共花了三個月時間,最後對方根本拿不出東西,也許我們都覺得很奇怪,這些人到底為了什麼,很有可能他們也是在花時間取得你的營運優勢,比你先做一步,所以我向來不跟任何廠商提行銷細節,理想人人都可以模仿,但一定要有一些營運方針是只有你自己知道的,因為商場沒有誰是值得相信的。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">也許你會說我太偏激,也是有廠商重情重義,但我必須提醒各位,商場有錢就有情義,沒錢能幫是一次兩次,緊要關頭還是要顧自己的事業,畢竟每個老闆背後都有員工要照顧,為自己好是應該的,而且我們出來做生意,在商言商,對方沒義務也不需要拿出情義來對待我們,彼此只要把工作項目完成,誰該交貨,誰該匯款,一切照規則走,覺得廠商好是老闆會做人,不需要掏心掏肺將整個公司營運都讓他知道,有多少工廠學到最後自己也出來開店,東西比你便宜,庫存顏色都比你多,這樣的例子我看多了,所以對每個人一定都要有基本的提防,才能安全保護自己的夢想。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">對員工也是,信任員工的執行力這沒有問題,信任員工可以一手撐起你的事業這不需要,再強的員工有天都會離你遠去,所以身為老闆切記盡量親力親為,不要把所有責任壓在那一兩個人身上,一定要做到今天不管誰離開,對公司都不會造成太大的殺傷力,也免去一些功高震主的可能,當個可以照顧員工的好老闆,成為他們的領袖,絕對不要讓任何員工握住公司全部的命脈,永遠不要讓員工的籌碼比你多!</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">別指望得到同情</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="color: #999999; font-size: x-small;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">商場競爭就是殺紅了眼,不管你故事多可憐,背後有多少人要照顧,一旦妨礙到同業,他就會想辦法除掉你,好一點的就是走正規行銷管道搶你客源,壞一點的人會想辦法抹黑你。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><span style="color: #999999; font-size: x-small;">也許你會說我誇張了,這種連續劇情節怎麼可能發生,那各位可能不知道有些企業養了一批寫手專門攻擊別的品牌,就拿我自己來說吧,同樣都是服裝品牌的老闆,表面跟我是朋友,背地裡卻到處放話說我的衣服有毒,是大陸黑心貨,所幸我們就把衣服送SGS化驗,並公開台灣成衣廠的地址,還有警告他如果再散佈不實謠言就提告,雖然他不承認講過那些話,也反指控我們那些熱訊紀錄是合成的,不過不重要,這就是商場,每個人都用手段在鞏固自己的事業,這是必然的道理,身為老闆一定要比任何人堅強的去迎擊各種危害,千萬不要想用哭哭啼啼想帶過一切,又不是小朋友了,為自己的夢想尋找生路這是應該的,就算你真的無辜,也要蒐集資料,穩住陣腳,真相是什麼並不重要,重點是消費者相信了什麼,若沒辦法為自己辯白,讓夢想帶著污名,就是身為領導人自己處裡不力,別指望外界同情,想辦法靠自己找回消費者的信任感才是解決之道。</span></span><span lang="EN-US"><o:p></o:p></span></div>
陳郁翔http://www.blogger.com/profile/05968858873927132235noreply@blogger.com0tag:blogger.com,1999:blog-4036346572759114653.post-50365122826433250222014-07-06T09:35:00.000-07:002014-08-04T13:14:30.229-07:00何謂創業<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-wt2gBzXDkP8/U7l6dxDtirI/AAAAAAAABL0/flCboGvxamE/s1600/%E4%BD%95%E8%AC%82%E5%89%B5%E6%A5%AD.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="color: #999999;"><img border="0" src="http://1.bp.blogspot.com/-wt2gBzXDkP8/U7l6dxDtirI/AAAAAAAABL0/flCboGvxamE/s1600/%E4%BD%95%E8%AC%82%E5%89%B5%E6%A5%AD.jpg" height="200" width="400" /></span></a></div>
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<span style="color: #999999;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">用現有的資源,把理想傳遞於世,找到支持的觀眾並跟隨你的腳步,</span><span lang="EN-US">"</span><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">我要創業</span><span lang="EN-US">"</span><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">跟</span><span lang="EN-US">"</span><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">我有個想法,我必須執行</span><span lang="EN-US">"</span><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">,這是兩回事。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="color: #999999;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">創業不難,去商業登記科註冊一下公司行號就有了,難在維持,是否有足夠的信念跟營運技巧去支撐你的事業走的更長遠,這才是最重要的,會成功的老闆,有幾個特質</span><span style="font-family: "新細明體","serif"; font-size: 12.0pt; mso-ansi-language: EN-US; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 11.0pt; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-language: ZH-TW; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">。</span></span><br />
<span style="color: #999999;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><br /></span></span>
<span style="color: #999999;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">第一,清楚的知道自己要什麼,當一個老闆很容易遇到選擇題,該選哪間配廠商,該執行哪一個行銷提案,該怎麼決定年度走向,這都是身為老闆要填上答案的,如果優柔寡斷除了浪費時間也難成大器,晚一天決定,就已經被一百間以上的企業超前了</span><span style="font-family: "新細明體","serif"; font-size: 12.0pt; mso-ansi-language: EN-US; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 11.0pt; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-language: ZH-TW; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">。</span></span><br />
<span style="color: #999999;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><br /></span></span>
<span style="color: #999999;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">第二,不輕易相信別人,身為老闆很忌諱別人說什麼就執行什麼,朝令夕改毫無原則,功課不做最後被騙或慘賠才在那邊怪東怪西,商場老將豈是三言兩語就可以左右的,好說話不等同好控制,善用自己評估的敏銳度,一旦做出決定,也已經想好失敗的配套措施,絕不逐誤信流言搖擺不定</span><span style="font-family: "新細明體","serif"; font-size: 12.0pt; mso-ansi-language: EN-US; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 11.0pt; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-language: ZH-TW; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">。</span></span><br />
<span style="color: #999999;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><br /></span></span>
<span style="color: #999999;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">第三,嗅出商機,身為老闆會有機會接觸很多新的人事物,厲害的老闆可以從第一次對談就找到對雙方有利的合作點,並開始計算需要花費的成本跟評估是否要提案合作,就算這一時半刻沒有切入點也會留住人脈,等到出現契機就有資源可以運用</span><span style="font-family: "新細明體","serif"; font-size: 12.0pt; mso-ansi-language: EN-US; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 11.0pt; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-language: ZH-TW; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">。</span></span><br />
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<span style="color: #999999;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">第四,魅力與魄力,這不只是老闆,當你覺得自己正在做的事情是正確的,值得眾人跟隨的,在你說解這些計畫還有進行合作提案時候,都會有一個無懼的氣勢跟光芒,你的言語就會有重量,我跟很多大公司開過會,千億資金集團的那種都有,我長相很吃虧,身高又矮,到現在還是像一個大學生,我不只遇過一個老闆跟我說</span><span lang="EN-US">"</span><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">你們老闆沒來嗎?</span><span lang="EN-US">"</span><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">但我在陳述理想的時候,不容許別人看輕我,任何再刁難的商業問題我都有辦法回答,任何再輕蔑的眼神我都有辦法講到讓他們感興趣,因為我必須讓對方知道現在講的是一件大事,不是辦家家酒,最後合不合作這牽涉很多評估因素,但必須要做到讓人相信這份理想是成熟可行且完整度崇高的,當下次時機一到,自然握有一個機會,你永遠不知道哪一場會議是你人生的轉類點,如果沒有壓倒群雄的氣勢就難以被記住,如果一個老闆沒辦法讓別人肯定你的理想跟執行力,那不能怪誰,要檢討自己的陳述能力,當你流露出一個招架不住的眼神,那就輸了一分別人對你的信任感了。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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陳郁翔http://www.blogger.com/profile/05968858873927132235noreply@blogger.com0tag:blogger.com,1999:blog-4036346572759114653.post-7382701611771512392014-05-15T16:03:00.004-07:002014-05-15T16:03:53.607-07:00淺顯易懂行銷講課 - 品牌觀念(上) <div class="separator" style="clear: both; text-align: center;">
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<span style="color: #999999; font-size: x-small;">品牌觀念是我認為行銷非常重要的一個環節,真的要探討都可以再往深度做規劃,但我希望用發生在我們生活週遭的實例可以讓各位可以比較快速明瞭。</span>陳郁翔http://www.blogger.com/profile/05968858873927132235noreply@blogger.com0tag:blogger.com,1999:blog-4036346572759114653.post-43284467792205327022014-05-09T08:17:00.003-07:002014-05-09T08:38:40.455-07:00淺顯易懂行銷教學 - 需要跟想要的不同感受力<div class="separator" style="clear: both; text-align: center;">
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<span style="color: #999999; font-size: x-small;">行銷分兩個層次,讓人需要,或是讓人想要,其實手法有很多種,但我想要舉比較常見的例子,來大家輕鬆入門感受到需要跟想要的不同,這樣提行銷案就會比較清楚該從什麼方向出發,當然一個公仔有很多很多的行銷包裝技巧,都是可以再深聊,或是用更高層次的操作方式來推廣商品,行銷沒有最好,都是用不同的角度切入,得到不同的迴響度。</span>陳郁翔http://www.blogger.com/profile/05968858873927132235noreply@blogger.com0tag:blogger.com,1999:blog-4036346572759114653.post-47823058198807296122014-05-07T16:04:00.000-07:002014-05-08T07:04:24.708-07:00作者介紹<div class="MsoNormal" style="background-color: white; color: #666666; font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">
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<span style="color: #999999;"><span style="font-family: 新細明體, serif;">我叫陳郁翔,七十三年次,牡羊座,我這一生都在跟金錢搏鬥,小時候家境貧困,有好一陣子我的三餐都是醬油拌飯,在我十五歲的時候,我不想家裡的人再為了我的生活費有爭執,所以我開始試著養活自己,我在餐廳打過工,也在台北車站賣過愛心筆,從半工半讀,直到最後選擇放棄學業,因為我實在不想父母再因為我的學費跟誰低頭。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="color: #999999;"><span style="font-family: 新細明體, serif;">在我十八歲的時候,對音樂有著極濃厚的興趣,開始在夜店當DJ,當時夜店文化正起步,舞廳多,DJ少,所以只要認真推薦自己通常都有表演的地方。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="color: #999999;"><span style="font-family: 新細明體, serif;">二十歲那年很爭氣獲得海尼根電音大賽亞洲台灣區第二名,並從TIESTO(世界百大DJ排名第一)手上接獲獎盃,本以為就此平步青雲,往後一帆風順,但夜店圈除了現實利益的交換,更考驗做人處事的能力,當時我太年輕氣盛,不懂的夜店圈的生存模式,我既不喝酒,也不跟大老闆交際,說話又直接,所以在演出機會越來越少的情況下,黯然離開夜店圈。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="color: #999999;"><span style="font-family: 新細明體, serif;">二十一歲憑著第二專長平面設計(當DJ很多活動DM要自己設計),進入了電子商務圈,網路購物,學習到了行銷技巧還有視覺呈現的重要,在三年內,協助本土成衣西裝品牌時尚空間從月業績二十萬躍升為月業績百萬,並成為雅虎西裝銷售天王,我這時又以為自己從此平步青雲,一帆風順,不料</span><span lang="EN-US">…..<o:p></o:p></span></span></div>
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<span style="color: #999999;"><span style="font-family: 新細明體, serif;">二十五歲那年,父親癌症,對於我們家的經濟情況簡直是重創,又重回那個為錢爭吵的日子,沒辦法支付醫療費用,沒辦法付房租,連三餐都出問題,那三年的谷底人生簡直是惡夢,欠下的錢,欠下的人情,這次還多了一個頭痛的品項,生與死的抉擇,該繼續治療還是該放棄,這樣的問題我每個月都必須回答一次,這三年什麼好的壞的賺錢機會都接觸了,檯面上就是接SOHO案,檯面下就是當邊緣人做見不得光的事,那些時日我每天都怨嘆自己,一身才華為何淪落到如此地步?</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="color: #999999;"><span style="font-family: 新細明體, serif;">二十八歲那年,父親過世,我拿著兩萬塊的白包,原本想全部還給當時幫助我們家很多的公益團體,但我認為這樣的回報只是一時的,我應該自己成為一個企業,才能夠永永遠遠的回饋他們,於是,我將這樣的想法告訴所有朋友,在他們的支持下,我湊到了十八萬,加上原本的兩萬,創了服裝品牌</span><span lang="EN-US"><a href="http://www.25-01.com/" style="color: #888888; text-decoration: none;" target="_blank">25:01 Design T-shir</a>t</span><span style="font-family: 新細明體, serif;">。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="color: #999999;"><span style="font-family: 新細明體, serif;">只有二十萬創電子商務,很多商業圈的人士都不看好,一開始冷水都不知道被潑多少,但我心態很正面,我想著要是我能把這事業做好,就能讓我媽安享晚年,以後她生病,我就不用再跟任何人低頭,成為企業,我就可以照顧更多我想幫助的公益團體,所以這些嘲笑算什麼,比起父親癌症那三年的遭遇,這些冷言冷語不過就是冰山一角。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="color: #999999;"><span style="font-family: 新細明體, serif;">我知道自己資金不多,但創一個品牌一開始基本要燒的錢,網站,視覺,行銷,通路,曝光,備貨,業務,金流,物流,我還上了華視新聞,還到了松山煙場展覽,一切就從一開始的兩萬白包起步,我真的做到了,所以把我的步驟心得分享給大家。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="color: #999999;"><span style="font-family: 新細明體, serif;">我不覺得自己有什麼名氣跟資格可以用老師的身分來教大家做事,只是單純的認為,如果『清寒創業』可以幫助大家早日完成夢想,那我就是散播了正面的能量傳遞於這個社會,也希望所有看了這本書而成功的創業人,能像我一樣,把賺來的錢一部分投入於公益,這樣的良性循環,讓周遭的一切都更美好。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: 新細明體, serif;"><span style="color: #999999;">最後我想說,所有理想崇高卻苦無資源的創業人,你們選擇了一條最辛苦的道路,但人生世事難料,努力讓自己的被看見,哪怕只是一次機會,都用力去衝,反正最壞情況,就是回到職場做回齒輪,但是你的創業經驗,絕對會大大提升眼界還有格局,努力,實力,魄力,耐力,樣樣具備,機運一到自然水到渠成。</span></span></div>
陳郁翔http://www.blogger.com/profile/05968858873927132235noreply@blogger.com0tag:blogger.com,1999:blog-4036346572759114653.post-50349512935469039482014-05-06T15:22:00.001-07:002014-05-06T17:20:43.057-07:00講座 - 2014/05/14 - 台東大學<div class="separator" style="clear: both; text-align: center;">
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<strong style="margin: 0px; padding: 0px;"><span style="font-size: 12px; margin: 0px; padding: 0px;">25:01 Design T-shirt 創辦人陳郁翔市場行銷課</span></strong></div>
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<span style="font-size: 12px; margin: 0px; padding: 0px;">時間</span></div>
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<span style="color: grey; margin: 0px; padding: 0px;"><span style="font-size: 12px; margin: 0px; padding: 0px;">2014/5/14 19:00</span></span></div>
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<span style="font-size: 12px; margin: 0px; padding: 0px;">地點</span></div>
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<span style="font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 19.31999969482422px; text-align: left; white-space: pre-wrap;"><span style="color: #999999; font-size: x-small;">台東校區教學大樓5樓視聽教室A</span></span></div>
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<span style="font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 19.31999969482422px; text-align: left; white-space: pre-wrap;"><span style="color: #999999; font-size: x-small;">(出電梯左轉到底)</span></span></div>
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<span style="font-size: 12px; margin: 0px; padding: 0px;">演講大綱</span></div>
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<span style="color: grey; margin: 0px; padding: 0px;"><span style="font-size: 12px; margin: 0px; padding: 0px;"><span style="font-family: arial, sans-serif; margin: 0px; padding: 0px;">這次要講市場行銷</span></span></span></div>
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<div style="background-color: white; font-family: Verdana; margin-left: 20px; margin-right: 20px; padding: 0px; text-align: center;">
<span style="color: grey; margin: 0px; padding: 0px;"><span style="font-size: 12px; margin: 0px; padding: 0px;"><span style="font-family: arial, sans-serif; margin: 0px; padding: 0px;">如何快速有效的抓住觀眾的目光</span></span></span></div>
<div style="background-color: white; font-family: Verdana; margin-left: 20px; margin-right: 20px; padding: 0px; text-align: center;">
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<div style="background-color: white; font-family: Verdana; margin-left: 20px; margin-right: 20px; padding: 0px; text-align: center;">
<span style="color: grey; margin: 0px; padding: 0px;"><span style="font-size: 12px; margin: 0px; padding: 0px;"><wbr style="font-family: arial, sans-serif; font-size: 14px; margin: 0px; padding: 0px;"></wbr><span style="font-family: arial, sans-serif; margin: 0px; padding: 0px;">並分析背後心理層面的意義</span></span></span></div>
<div style="background-color: white; font-family: Verdana; margin-left: 20px; margin-right: 20px; padding: 0px; text-align: center;">
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<div style="background-color: white; font-family: Verdana; margin-left: 20px; margin-right: 20px; padding: 0px; text-align: center;">
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<div style="background-color: white; font-family: Verdana; margin-left: 20px; margin-right: 20px; padding: 0px; text-align: center;">
<span style="color: grey; margin: 0px; padding: 0px;"><span style="font-size: 12px; margin: 0px; padding: 0px;"><span style="font-family: arial, sans-serif; margin: 0px; padding: 0px;">我們剛好活在一個變化很快的時代</span></span></span></div>
<div style="background-color: white; font-family: Verdana; margin-left: 20px; margin-right: 20px; padding: 0px; text-align: center;">
<br /></div>
<div style="background-color: white; font-family: Verdana; margin-left: 20px; margin-right: 20px; padding: 0px; text-align: center;">
<span style="color: grey; margin: 0px; padding: 0px;"><span style="font-size: 12px; margin: 0px; padding: 0px;"><wbr style="font-family: arial, sans-serif; font-size: 14px; margin: 0px; padding: 0px;"></wbr><span style="font-family: arial, sans-serif; margin: 0px; padding: 0px;">行銷手法</span><span style="font-family: arial, sans-serif; margin: 0px; padding: 0px;">需不斷的改變</span></span></span></div>
<div style="background-color: white; font-family: Verdana; margin-left: 20px; margin-right: 20px; padding: 0px; text-align: center;">
<br /></div>
<div style="background-color: white; font-family: Verdana; margin-left: 20px; margin-right: 20px; padding: 0px; text-align: center;">
<span style="color: grey; margin: 0px; padding: 0px;"><span style="font-size: 12px; margin: 0px; padding: 0px;"><span style="font-family: arial, sans-serif; margin: 0px; padding: 0px;">所以我分享一些自己的實戰經驗</span></span></span></div>
<div style="background-color: white; font-family: Verdana; margin-left: 20px; margin-right: 20px; padding: 0px; text-align: center;">
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<div style="background-color: white; font-family: Verdana; margin-left: 20px; margin-right: 20px; padding: 0px; text-align: center;">
<span style="color: grey; margin: 0px; padding: 0px;"><span style="font-size: 12px; margin: 0px; padding: 0px;"><wbr style="font-family: arial, sans-serif; font-size: 14px; margin: 0px; padding: 0px;"></wbr><span style="font-family: arial, sans-serif; margin: 0px; padding: 0px;">基本的行銷架構</span></span></span></div>
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<div style="background-color: white; font-family: Verdana; margin-left: 20px; margin-right: 20px; padding: 0px; text-align: center;">
<span style="color: grey; margin: 0px; padding: 0px;"><span style="font-size: 12px; margin: 0px; padding: 0px;"><span style="font-family: arial, sans-serif; margin: 0px; padding: 0px;">能因應各種產業類型</span></span></span></div>
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<span style="color: grey; margin: 0px; padding: 0px;"><span style="font-size: 12px; margin: 0px; padding: 0px;"><span style="font-family: arial, sans-serif; margin: 0px; padding: 0px;">大家也能輕鬆入門的</span></span></span></div>
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<div style="background-color: white; font-family: Verdana; margin-left: 20px; margin-right: 20px; padding: 0px; text-align: center;">
<span style="color: grey; margin: 0px; padding: 0px;"><span style="font-size: 12px; margin: 0px; padding: 0px;"><wbr style="font-family: arial, sans-serif; font-size: 14px; margin: 0px; padding: 0px;"></wbr><span style="font-family: arial, sans-serif; margin: 0px; padding: 0px;">最好是能用低廉的預算</span></span></span></div>
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<span style="color: grey; margin: 0px; padding: 0px;"><span style="font-size: 12px; margin: 0px; padding: 0px;"><span style="font-family: arial, sans-serif; margin: 0px; padding: 0px;">獲得極大的效果</span></span></span></div>
<br />陳郁翔http://www.blogger.com/profile/05968858873927132235noreply@blogger.com0tag:blogger.com,1999:blog-4036346572759114653.post-80836921939814513912014-05-06T15:11:00.001-07:002014-05-06T17:21:04.622-07:00講座 - 2014/04/30 - 東吳大學<div class="separator" style="clear: both; text-align: center;">
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<strong style="margin: 0px; padding: 0px;"><span style="font-size: 12px; margin: 0px; padding: 0px;">25:01 Design T-shirt 創辦人陳郁翔市場行銷課</span></strong></div>
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<span style="font-size: 12px; margin: 0px; padding: 0px;">時間</span></div>
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<span style="color: grey; margin: 0px; padding: 0px;"><span style="font-size: 12px; margin: 0px; padding: 0px;">2014/4/30 13:30</span></span></div>
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<span style="font-size: 12px; margin: 0px; padding: 0px;">地點</span></div>
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<span style="color: grey; margin: 0px; padding: 0px;"><span style="font-size: 12px; margin: 0px; padding: 0px;">東吳大學外雙溪校區D0731教室</span></span></div>
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<span style="font-size: 12px; margin: 0px; padding: 0px;">費用</span></div>
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<span style="font-size: 12px; margin: 0px; padding: 0px;">演講大綱</span></div>
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<div style="background-color: white; font-family: Verdana; margin-left: 20px; margin-right: 20px; padding: 0px; text-align: center;">
<span style="color: grey; margin: 0px; padding: 0px;"><span style="font-size: 12px; margin: 0px; padding: 0px;"><span style="font-family: arial, sans-serif; margin: 0px; padding: 0px;">這次要講市場行銷</span></span></span></div>
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<div style="background-color: white; font-family: Verdana; margin-left: 20px; margin-right: 20px; padding: 0px; text-align: center;">
<span style="color: grey; margin: 0px; padding: 0px;"><span style="font-size: 12px; margin: 0px; padding: 0px;"><span style="font-family: arial, sans-serif; margin: 0px; padding: 0px;">如何快速有效的抓住觀眾的目光</span></span></span></div>
<div style="background-color: white; font-family: Verdana; margin-left: 20px; margin-right: 20px; padding: 0px; text-align: center;">
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<div style="background-color: white; font-family: Verdana; margin-left: 20px; margin-right: 20px; padding: 0px; text-align: center;">
<span style="color: grey; margin: 0px; padding: 0px;"><span style="font-size: 12px; margin: 0px; padding: 0px;"><wbr style="font-family: arial, sans-serif; font-size: 14px; margin: 0px; padding: 0px;"></wbr><span style="font-family: arial, sans-serif; margin: 0px; padding: 0px;">並分析背後心理層面的意義</span></span></span></div>
<div style="background-color: white; font-family: Verdana; margin-left: 20px; margin-right: 20px; padding: 0px; text-align: center;">
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<div style="background-color: white; font-family: Verdana; margin-left: 20px; margin-right: 20px; padding: 0px; text-align: center;">
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<div style="background-color: white; font-family: Verdana; margin-left: 20px; margin-right: 20px; padding: 0px; text-align: center;">
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<div style="background-color: white; font-family: Verdana; margin-left: 20px; margin-right: 20px; padding: 0px; text-align: center;">
<span style="color: grey; margin: 0px; padding: 0px;"><span style="font-size: 12px; margin: 0px; padding: 0px;"><span style="font-family: arial, sans-serif; margin: 0px; padding: 0px;">我們剛好活在一個變化很快的時代</span></span></span></div>
<div style="background-color: white; font-family: Verdana; margin-left: 20px; margin-right: 20px; padding: 0px; text-align: center;">
<br /></div>
<div style="background-color: white; font-family: Verdana; margin-left: 20px; margin-right: 20px; padding: 0px; text-align: center;">
<span style="color: grey; margin: 0px; padding: 0px;"><span style="font-size: 12px; margin: 0px; padding: 0px;"><wbr style="font-family: arial, sans-serif; font-size: 14px; margin: 0px; padding: 0px;"></wbr><span style="font-family: arial, sans-serif; margin: 0px; padding: 0px;">行銷手法</span><span style="font-family: arial, sans-serif; margin: 0px; padding: 0px;">需不斷的改變</span></span></span></div>
<div style="background-color: white; font-family: Verdana; margin-left: 20px; margin-right: 20px; padding: 0px; text-align: center;">
<br /></div>
<div style="background-color: white; font-family: Verdana; margin-left: 20px; margin-right: 20px; padding: 0px; text-align: center;">
<span style="color: grey; margin: 0px; padding: 0px;"><span style="font-size: 12px; margin: 0px; padding: 0px;"><span style="font-family: arial, sans-serif; margin: 0px; padding: 0px;">所以我分享一些自己的實戰經驗</span></span></span></div>
<div style="background-color: white; font-family: Verdana; margin-left: 20px; margin-right: 20px; padding: 0px; text-align: center;">
<br /></div>
<div style="background-color: white; font-family: Verdana; margin-left: 20px; margin-right: 20px; padding: 0px; text-align: center;">
<span style="color: grey; margin: 0px; padding: 0px;"><span style="font-size: 12px; margin: 0px; padding: 0px;"><wbr style="font-family: arial, sans-serif; font-size: 14px; margin: 0px; padding: 0px;"></wbr><span style="font-family: arial, sans-serif; margin: 0px; padding: 0px;">基本的行銷架構</span></span></span></div>
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<span style="color: grey; margin: 0px; padding: 0px;"><span style="font-size: 12px; margin: 0px; padding: 0px;"><span style="font-family: arial, sans-serif; margin: 0px; padding: 0px;">能因應各種產業類型</span></span></span></div>
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<span style="color: grey; margin: 0px; padding: 0px;"><span style="font-size: 12px; margin: 0px; padding: 0px;"><span style="font-family: arial, sans-serif; margin: 0px; padding: 0px;">大家也能輕鬆入門的</span></span></span></div>
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<span style="color: grey; margin: 0px; padding: 0px;"><span style="font-size: 12px; margin: 0px; padding: 0px;"><span style="font-family: arial, sans-serif; margin: 0px; padding: 0px;">獲得極大的效果</span></span></span></div>
<br />陳郁翔http://www.blogger.com/profile/05968858873927132235noreply@blogger.com0tag:blogger.com,1999:blog-4036346572759114653.post-32735415618919759422014-05-06T15:05:00.000-07:002014-05-06T17:21:04.620-07:00講座 - 2014/01/07 - 台藝大<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-PNrU3EmNr_4/U2lcE98kOOI/AAAAAAAAA_w/H0299h8FCK8/s1600/2014-01-07+20.20.17.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-PNrU3EmNr_4/U2lcE98kOOI/AAAAAAAAA_w/H0299h8FCK8/s1600/2014-01-07+20.20.17.jpg" height="226" width="400" /></a></div>
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<span style="color: #999999;">時間 : 2014/01/07</span><br />
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<span style="color: #999999;">地點 : 台藝大</span><br />
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<span style="color: #999999;">主題 : 有質感的行銷思維</span>陳郁翔http://www.blogger.com/profile/05968858873927132235noreply@blogger.com0tag:blogger.com,1999:blog-4036346572759114653.post-86573269835767974042014-05-06T14:20:00.000-07:002014-05-12T15:01:15.227-07:00創業箴言<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-Opa1raqiga0/U2lyxSp49WI/AAAAAAAABBk/enQbUiAsXqU/s1600/%25E5%2589%25B5%25E6%25A5%25AD%25E7%25AE%25B4%25E8%25A8%2580.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-Opa1raqiga0/U2lyxSp49WI/AAAAAAAABBk/enQbUiAsXqU/s1600/%25E5%2589%25B5%25E6%25A5%25AD%25E7%25AE%25B4%25E8%25A8%2580.jpg" height="200" width="400" /></a></div>
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</span></span><!--[endif]--><span style="font-family: 新細明體, serif;">如果你內心有夢想,覺得自己做的事情是正確的,不傷害他人的,就勇敢去執行。</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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</span></span><!--[endif]--><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">即使出生貧窮,夢想也不會因此變得廉價。</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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</span></span><!--[endif]--><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">沒有失敗的夢想,都只是還沒堅持到成功</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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</span></span><!--[endif]--><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">現在是資訊時代,沒有人會被埋沒,只有不夠努力被看見。</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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</span></span><!--[endif]--><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">無關乎付出了多少酬勞,不要把脾氣用在認真幫你做事的人身上。</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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</span></span><!--[endif]--><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">不斷地改變才能因應時代的萬變。</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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</span></span><!--[endif]--><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">成功是靠很多雙手幫忙推向高處,請記得把功勞跟感激分享給出過力量的人。</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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</span></span><!--[endif]--><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">作對的決定重要,承認錯誤更重要。</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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</span></span><!--[endif]--><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">執行夢想猶如打遊戲,關卡是挑戰,獎勵是經驗值,沒有終點。</span><span lang="EN-US"><o:p></o:p></span></span></span></div>
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<span style="background-color: white; color: #999999; font-family: 新細明體, serif;">11. 老天爺不會在乎你賺了多少錢,而是幫助了多少人。</span></div>
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陳郁翔http://www.blogger.com/profile/05968858873927132235noreply@blogger.com0tag:blogger.com,1999:blog-4036346572759114653.post-82818582072669823432014-05-01T14:49:00.000-07:002014-07-06T11:02:42.386-07:00我是行銷地才<div class="separator" style="clear: both; text-align: center;">
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<span style="color: #999999; font-size: x-small;">我在電子商務圈打滾十年了,從一開始嫩咖到現在可以提出一個完整的企劃案,我必須跟各位創業人承認,我最起碼有百分之三十的行銷案,是沒有迴響度的。</span><br />
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<span style="color: #999999; font-size: x-small;">行銷的手法百轉千迴,就跟魔術一樣,如果永遠都是變出兔子,就沒有觀眾會願意買票觀賞,每個沒有成功的經驗對我來說都是寶貴的,因為那表示這個手法已經不符合現在市場需求,將來我就會避免掉。</span></div>
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<span style="color: #999999; font-size: x-small;">那百分之七十的行銷擁有觀眾熱情迴響,也不表示我能永遠靠這幾招闖蕩商海,一個企業如果要走得長遠,就必須跟著時代改變,原地踏步是讓一間公司毀滅的開始。</span></div>
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<span style="color: #999999; font-size: x-small;">我相信這世界上一定有對行銷敏銳度比較高的奇才,思緒轉得比別人快,但我更相信行銷人才最可貴的除了腦袋還有他們自身的經驗,想法是一回事,市場接受度又是另一回事。</span></div>
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<span style="color: #999999; font-size: x-small;">我這十年永遠遵循一件事,觀眾沒有義務因為一個出色的行銷案就必須付出一輩子的時間支持我,唯有不斷提供新的感官刺激才能時時的提醒觀眾我還在這裡,既然我不是天才,一旦這個行銷案沒中,那就要趕快再推成出新。</span></div>
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<span style="color: #999999; font-size: x-small;">時時檢討自己,但絕不氣餒,因為我知道商場是很無情的,在一秒鐘的沮喪時間,足以讓一百間企業超前我。</span></div>
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陳郁翔http://www.blogger.com/profile/05968858873927132235noreply@blogger.com0tag:blogger.com,1999:blog-4036346572759114653.post-6460043050477388712014-04-15T12:35:00.000-07:002014-05-06T16:42:45.677-07:00為什麼要創業<div class="separator" style="clear: both; text-align: center;">
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<span style="color: #999999; font-family: 新細明體, serif;">這一定要釐清,如果是上班上的委屈,想自己當老闆,請不要考慮這條路,因為窮人當老闆是最吃力不討好的職位,當員工,你只面臨被老闆施壓,被客戶責備,被同事排擠,可是回到家後還是一條好漢,了不起換一間公司,但自己當老闆,要面對廠商的阿諛我詐,承受完整的客戶責任,照顧員工的陰晴圓缺,重點是,你沒有退路,除非認賠放棄公司,不然千萬不要用當老闆來逃避工作情緒。</span>
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<span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><span style="color: #999999;">如果是看別人做什麼很賺,想跟風,除非那也是你的專業領域範圍,不然也一樣不要考慮,隔行如隔山,人家能賺錢是醞釀幾年的實力或天賦,並非表面看的那麼簡單,就拿網路購物來說,大家都只看到年營業額多少千萬多少億,前仆後繼的拿幾百萬出來搞,以為就能跟LATIV還有東京著衣一樣擁有金山銀山,但卻連網站細節還有呈現都沒仔細了解,最後慘賠收場,所以如果這個創業不是你了解的,那就還是省了這個繳學費的經驗。</span></span><span lang="EN-US"><o:p></o:p></span></div>
陳郁翔http://www.blogger.com/profile/05968858873927132235noreply@blogger.com0tag:blogger.com,1999:blog-4036346572759114653.post-21354922745107919612014-04-12T12:37:00.000-07:002014-05-06T16:43:19.434-07:00該創什麼業<div class="MsoNormal">
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<span style="color: #999999;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><br /></span></span>
<span style="color: #999999;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">當一個老闆,就好像掌舵了一條船,如果前進的方向明確,那即使遇到大風大浪也會能迅速的想到因應措施,所以思考該創什麼業,可以朝自己的夢想興趣或是經驗領域著手。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="color: #999999;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">再拿技術型的創業來說,要執行的產業內容,不論是興趣或是工作很久,最重要的是你夠了解,以賣手機為例子,員工當久了,對各家廠牌的型號通通都了解,並善於跟各種客人講解需求,加上通路來源,配合廠商,都已經能獨當一面的掌握流程,出來開業只是順勢而行。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><span style="color: #999999;">以上兩種型態,對於創業之路必定事半功倍,創業需要周詳的計畫跟勇氣,不然容易處處碰壁,最後心灰意冷,黯然收場。</span></span><span lang="EN-US"><o:p></o:p></span></div>
陳郁翔http://www.blogger.com/profile/05968858873927132235noreply@blogger.com0tag:blogger.com,1999:blog-4036346572759114653.post-31856282841995457932014-04-11T12:39:00.000-07:002014-05-06T18:03:54.533-07:00態度決定高度<div class="MsoNormal">
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<span style="color: #999999;"><span style="font-family: "新細明體","serif";">我很支持一句老話,『不要害怕做更大的夢』,這句話不是沒有道理,譬如一開始開店,你就設定將來全台灣都要有你的分店,那麼就會選擇品牌化經營,如果野心更大,希望全世界都會有你的分店,那麼連網站都會連各國語言版本都會考慮進去,還有很多細節,都會根據一開始的設定去走,所以真的不要害怕將高度往上調,就算最後沒辦法將觸角延伸到國際又如何,不會有人笑你,反而讓你的創業整體有國際質感,何嘗不是拔得頭籌。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: "新細明體","serif";"><span style="color: #999999;">本身的信念非常重要,就是你要相信自己這份創業計畫真的會成功,任何人勸退你的時候,你都要能信心十足的說服對方,窮人創業就是這樣,周遭的人怕你失敗,反而欠下一屁股債,所以完整的進場退場計畫,加上自己堅定不移的氣場是必須要有的,想想自己為什麼窮,既然不要再被人看衰,那就一定要讓自己成功,絕對不要質疑自己的選擇是否正確,創業是打一場長久的仗,若因一點小事就內心動搖,要怎麼持之以恆戰勝所有難關,就如同一開始最常聽別人對我說:『你要賣衣服喔,你賣得過UNIQLO嗎?』我都會回答:『照你這麼說,那全台北市的服裝店都收掉,留UNIQLO就好啦。』,絕對要相信自己就是能狠搶市場,用獨特的經營方式,不要因為一兩桶冷水就澆熄熱情,與其拘泥在那些不重要情緒,不如想想如何讓自己的佈局更加妥當,更加萬無一失。</span></span>陳郁翔http://www.blogger.com/profile/05968858873927132235noreply@blogger.com0tag:blogger.com,1999:blog-4036346572759114653.post-56814261527297342642014-04-10T12:39:00.000-07:002014-05-06T18:04:17.504-07:00必須擁有的技能<div class="MsoNormal">
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<span style="color: #999999;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><br /></span></span>
<span style="color: #999999;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">有三兩三真的比較好上梁山,擁有一個專長是吃香的,不論是設計,業務,程式,行銷,開發,企劃,市場分析,甚至賣吃的就要有敏銳的味覺,多一個技能就可以多為自己省下一筆開銷。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="color: #999999;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">雖然,社會上的確流傳一句話:『能力是最不值錢的,有錢就買的到,隨時都能被替換!』,這句話還是有盲點在,難道會畫畫每個人都能成為安迪沃荷嗎?會彈鋼琴就一定能成為貝多芬嗎?一個老闆如果什麼都不懂,以為買下別人的能力就會發財,卻連皮毛都摸不透,那要怎麼分辨花錢買來的能力程度到哪裡,對公司有沒有幫助,尤其是窮人創業,每一分錢都必須花在刀口,沒辦法在第一眼看出合作的對象的實力行不行,商品的競爭力夠不夠,隨便點頭妥協,那就很容易花冤枉錢,當然,很多專業項目沒辦法立刻就知道好壞,所以當你要下一個決定之前,如果這個決定又是自己不常接觸的,沒有把握的,那就多比較,多打聽,多上網爬文,這些統稱為『做功課』。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="color: #999999;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">譬如,你要請人幫你做網站,這麼多人投稿作品過來,這麼多報價,自己又不熟悉這領域,要怎麼選?首先,根據你的產業項目,去看一樣的同行,人氣比較高的競爭者網站是怎麼呈現的,字體大小,配色,版型,最起碼要比較二十個網站,交叉比對,整理出自己喜歡的風格,網站要走什麼路數確定之後,看看來信的人跟作品有沒有符合你要的,把名單撈出來,再去查他們的報價是否高於行情,這樣大概就有幾個入選者,接著一個個發信,把你整理出來的對手網站給這些入選者看,問他們能不能做到,能不能做的更好,交期多久,報價能協商到多少,聽聽他們的說法,你腦子再做整合,這些統稱為『評估』。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="color: #999999;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">當一個老闆,要先清楚知道自己要什麼,再去找什麼,效率會提升很多,找來的人是來幫你實現想法,甚至延伸做的更好,所以不要讓對方花時間整理你想要做什麼,建議自己開出所有明細,問對方能做到多少,甚至有不足的部分請對方憑經驗幫忙補強,這樣雙方的溝通很快就能找到共識,不然被牽著鼻子走,對方當然是用最簡單的方式賺到你的錢,與其事後怪對方東漏西漏,不如一開始自己就把『功課』跟『評估』做足。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><span style="color: #999999;">同樣的思維除了用在人才尋找也可以用再商品挑選,不管你要賣什麼,一樣要上網看看商品的熱度還有評價,再來,進貨這一個商品你腦袋有沒有想法該怎麼賣,如果沒有,建議先好好計畫整個銷售流程,因為買商品是花錢,賣商品才是賺錢,怎麼買怎麼賣,這一定是同步思考的。</span></span><span lang="EN-US"><o:p></o:p></span></div>
陳郁翔http://www.blogger.com/profile/05968858873927132235noreply@blogger.com0tag:blogger.com,1999:blog-4036346572759114653.post-15414717526912202572014-04-09T12:52:00.000-07:002014-05-06T16:50:23.819-07:00保護自己<div class="MsoNormal">
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<span style="background-color: white; font-family: 新細明體, serif;"><span style="color: #999999;">『商場無父子』,有血緣關係的人都不一定會事事盡力,甚至互相出賣了,何況是連血緣都談不上的,所以最好對每個人都要有基本的防備,不管是面對廠商或是員工,請善用電子郵件還有手機訊息,不要以為一通電話,對方就有義務完全記住你的要求,你試想,一個廠商每天要接多少通電話,萬一他正在開會,沒辦法一一記下每個細節,事後東少西少,最後再為了你真的有說,他真的沒聽到,爭得面紅耳赤,這種戲碼,很多公司天天在上演,何必呢?我們開公司是為了做生意,不是逞口舌輸贏,對吧,所以不論是下訂單或發外包,盡量確定工作內容,雙方簽約,任何追加跟修改,請發郵件或是訊息,並且要求對方看過之後回覆,要是東西有什麼閃失,就有憑有據,責任歸屬上比較不吃虧,金錢上的往來,請盡量使用匯款,萬一是只收現金,請用手機拍下對方拿到錢的畫面,不要覺得很蠢,我們不也常聽說什麼別人收錢結果人跑了,或是送來貨品錯誤不給退,這樣的『別人』,不要哪天變成『自己』,所以一樣要養成做任何事都『必定要留下痕跡』的習慣。</span></span><span lang="EN-US"><o:p></o:p></span></div>
陳郁翔http://www.blogger.com/profile/05968858873927132235noreply@blogger.com0tag:blogger.com,1999:blog-4036346572759114653.post-67694582955821887072014-04-08T12:54:00.000-07:002014-05-08T07:05:01.824-07:00做人要大器<div class="MsoNormal">
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<span style="color: #999999;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><br /></span></span>
<span style="color: #999999;"><span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">創業初期能省則省,這我同意,但有些免費的人情千萬要小心處理,一開始你會遇到周遭許多親友想要免費幫你做這個做那個,甚至是給你貨品去賣,他們都是出自一片好意,如果有人幫你做事,小至名片設計,大至網站全製作,就算對方真的是想幫你,不想跟你開價,但還是請記得給他一個小紅包,金額低於行情都沒關係,創業很辛苦大家都會體諒,就算對方打死不收,最起碼也要請吃頓飯,因為你現在做的事情是在賺錢做生意,你給這個紅包,要委託對方再做一些小修改,也比較不失禮。</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: "新細明體","serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><span style="color: #999999;">另外就是創業路上很難一帆風順,很多鳥氣是意想不到的,你可能會看到哪個網友亂批評你公司,或是廠商沒照合約時間出貨,還會有花錢請來的員工會濫用公司資源做出不合於禮的事情,這時候法律絕對是保護你的,無庸置疑,但請不要事事都想走法律途徑,除非是能獲得高額求償,不然光是花錢請律師再加上去法院開庭,就會讓你對這份創業的熱誠蒙上一層灰,渾蛋是無所不在的,這些人永遠不會知道自己錯了,跟他們周旋只會沒完沒了,你告網友,他就發動網軍搞死你,你告廠商,最後傳開沒人敢在跟你合作,你告員工,他趁半夜到你公司潑屎潑尿,搞得自己更頭痛,既然今天開公司是為了做生意,那就把心胸放寬,網友的批評,請針對不實的部分做解釋,之後謝謝他的指教,廠商沒照時間出貨,先跟消費者說明延遲狀況,如果客戶願意等,那廠商會很謝謝你替他說情,如果執意退貨,一樣要好好跟廠商道歉,客戶不要了,已經爭取過了,真的沒辦法,雖說自己沒賺到錢,但廠商也是賠了,也會謝謝你沒怪他,如果員工是瞎咖,請跟他好聚好散,這些作法並不是窩囔,就像我之提到的,越沉的住氣,越能處變不驚的老闆,走最遠,賺最多,因為這樣的老闆,很清楚自己的目標是走向成功,絕不會為了這些傷神的事情停下腳步,與其花時間在一些不必要的人事物,不如早日跟這些害蟲切割,將心力放在讓公司營運至更高處。</span></span><span lang="EN-US"><o:p></o:p></span></div>
陳郁翔http://www.blogger.com/profile/05968858873927132235noreply@blogger.com1